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attend the Stitch Scale Summit in Johannesburg on 3 October 2024
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Scale Summit ’24

3 October
Johannesburg
The year of
The year
of
the
C
onsumer
in partnership with
Scale Summit
2024

In an era where consumer preferences and behaviours are rapidly evolving, businesses across industries are navigating a dynamic landscape to stay ahead of the game.

The 3rd annual Scale Summit will explore the latest trends, technologies and strategies reshaping the relationship between businesses and consumers; how do today’s consumers think, how are they being influenced, and what drives their decisions about where and how they spend their money?

Join leading voices across South Africa’s retail, banking, insurance, travel and other sectors for a deep dive into how innovative brands are adapting to meet today’s consumers where they are across the customer journey, and the role payments innovation plays in enabling acquisition and retention.

What does the consumer psyche look like in South Africa today, and what does this mean for brands and services looking to better reach, understand and ultimately convert them?

Meet
The Con-
sumer
The Consumer
The
Loyalist
Insights
Consistently favours a select few sites or platforms, actively engaging through loyalty programs and discounts with a willingness to invest more in brands they trust or those endorsed by their friends and family, or favourite influencers.
The
Digital Avoidant
Insights
Prefers the tactile experience of shopping in-store. Prioritises cash payments, largely lacks trust in financial technology and digital transactions. Does not hold online accounts.
The
Revenge Traveller
Insights
Enthusiastically seeks new experiences post-lockdown. Embraces novelty, values social engagements over solitude and is willing to splurge on larger, memorable experiences after having been forced to stay put during the pandemic.
The
Drive-by Shopper
Insights
Makes spontaneous purchases or top-ups as and when needed, frequently abandoning carts and prioritising immediate needs over discounts. Shows minimal loyalty to any single site or platform and usually opts for guest checkout options.
The
Bargain Hunter
Insights
Chooses where to shop based on discounts and prices, prioritising savings over brand loyalty or perceived quality, while conscious of security and trust in their shopping decisions. Values items over experiences but open to last-minute trips or experiences if offered a good deal.
The
Hermit Hold-out
Insights
An avoidant of public spaces with a preference to stay and work from home, the hermit hold-out prioritises spending on material things, delivery and home updates via online channels vs going out, with a saving-for-the-future mindset.
The
Experience Seeker
Insights
Prioritises memorable experiences over material possessions, saving up for larger expenses such as travel purchases. Favours positive buying or gaming experiences over discounts or incentives, and can be swayed to purchase by a seamless phygital shopping journey.
The
Digital Native
Insights
The Digital Native seamlessly navigates online marketplaces and accounts. They prefer to shop on mobile, hold multiple e-commerce accounts and choose digital payment methods. Inspired by influencers, they also shop via social channels whenever possible.
The
Loyalist
Insights
Consistently favours a select few sites or platforms, actively engaging through loyalty programs and discounts with a willingness to invest more in brands they trust or those endorsed by their friends and family, or favourite influencers.
The
Digital Avoidant
Insights
Prefers the tactile experience of shopping in-store. Prioritises cash payments, largely lacks trust in financial technology and digital transactions. Does not hold online accounts.
The
Revenge Traveller
Insights
Enthusiastically seeks new experiences post-lockdown. Embraces novelty, values social engagements over solitude and is willing to splurge on larger, memorable experiences after having been forced to stay put during the pandemic.
The
Drive-by Shopper
Insights
Makes spontaneous purchases or top-ups as and when needed, frequently abandoning carts and prioritising immediate needs over discounts. Shows minimal loyalty to any single site or platform and usually opts for guest checkout options.
The
Bargain Hunter
Insights
Chooses where to shop based on discounts and prices, prioritising savings over brand loyalty or perceived quality, while conscious of security and trust in their shopping decisions. Values items over experiences but open to last-minute trips or experiences if offered a good deal.
The
Hermit Hold-out
Insights
An avoidant of public spaces with a preference to stay and work from home, the hermit hold-out prioritises spending on material things, delivery and home updates via online channels vs going out, with a saving-for-the-future mindset.
The
Experience Seeker
Insights
Prioritises memorable experiences over material possessions, saving up for larger expenses such as travel purchases. Favours positive buying or gaming experiences over discounts or incentives, and can be swayed to purchase by a seamless phygital shopping journey.
The
Digital Native
Insights
The Digital Native seamlessly navigates online marketplaces and accounts. They prefer to shop on mobile, hold multiple e-commerce accounts and choose digital payment methods. Inspired by influencers, they also shop via social channels whenever possible.
Speakers
2024
line-up
line-
up

Each year, Scale Summit hosts exceptional leaders from both South African and multinational enterprise businesses to share their insights and experiences.

Company
(14)
Speaker
(18)
Bash
Luke Jedeiken
CEO and Co-founder
FSCA
Awelani Rahulani
Head of Fintech
Investec
Arno von Helden
CIO Transactional Products and Solutions
Liberty Group
Glenn Grimley
Chief Specialist: Digital Proposition Management
MTN
Gareth Murphy
General Manager: Online Channels
Mastercard
Shabir Ahmed
Vice President for Customer Solutions
MultiChoice
Daniel Courtenay
Executive Head: DStv Stream
SAB
Rita Saad
RTM and Digital Transformation Manager
Lorraine Steyn
Director: Tech Sales & RTM
Stitch
Kiaan Pillay
CEO
Junaid Dadan
President
Ena-Marié Louw
Fraud Lead
Jess Manthey
Enterprise Sales Lead
The Travel Corporation
Carlien Parsons
Head of Digital
TransUnion
Mladen Čolić
Sales VP – Fintech Africa
Visa
Meagan Rabe
Senior Director Head of Fintech
Vitality Global
Lee Corigan
Head of Product Development
WigWag
Danielle Laity
General Manager
Agenda
3 October
line-
up

Join us for a networking Happy hour on 2 October, followed by a full day of panels, keynotes and showcases

Time
Title
Details
Details
08:30
Registration + coffee
09:00
Welcome + introduction
09:15
Keynote
With Sylvester Chauke
Founder & Chief Architect at DNA Brand Architects
09:30
Panel 1
The South African Consumer of Tomorrow
Featuring Bash, The Travel Corporation, SAB + One Day Only
10:15
Panel 2
Payments Innovation: Trends and Opportunities
Featuring Visa, Investec, MTN + Stitch
11:00
Coffee break
11:15
Fireside chat
with Junaid Dadan (President, Stitch) and Musonda Chalwe (Product Manager, Stitch)
11:45
Innovation showcase, Pt. 1
Featuring Vitality Global, Bash and others TBA
12:30
Lunch
13:30
Fireside Chat
Future of payments and adoption of new payment methods in Southern Africa
Shabir Ahmed (Mastercard) and Josh Gordon (Stitch)
14:00
Panel 3
Bringing Personalisation to the User Experience
Featuring MultiChoice, TransUnion, The Liberty Group (Stash) and Nedbank
14:45
Panel 4
Regulatory Landscape: Implications for Consumer-Centric Businesses
Featuring PASA, FSCA and Webber Wentzel
15:30
Coffee break
15:45
Breakout sessions
Fireside chat / closed-room session
Fireside chat with Freedom of Movement and WigWag or a closed room session on ‘Multi-provider payment orchestration: A view of the landscape’
16:15
Innovation Showcase, Pt. 2
Featuring MakeReign, SAB and others TBA
16:45
Closing remarks
Interactive make-your-own cocktail session
With SAB
17:00
Interactive make-your-own cocktail session
With SAB
SS/23
Highlights
High-lights
View the reel

Last year’s event was a huge success, with over 150 attendees from across South Africa’s e-commerce, retail and fintech sectors.